Navigating Google's AI Content Crackdown Thriving Post-Algorithm Update

Navigating Google's AI Content Crackdown Thriving Post-Algorithm Update

Google’s March 2024 core algorithm update has sent waves through the SEO community, penalizing sites that rely heavily on AI-generated content. This move underscores a stark reality: AI-generated content often fails to meet the quality standards outlined in Google’s documentation. Despite this challenge, there’s still a pathway for using AI to create high-quality content that aligns with Google’s expectations.

Why AI Cannot Meet Google’s Quality Thresholds

Google employs several ranking systems, such as the Reviews and Helpful Content systems, which have explicit quality standards. These standards are inherently challenging for AI-authored content to satisfy. The introduction of an extra ‘E’ for ‘Experience’ in E-A-T (Expertise, Authoritativeness, Trustworthiness, and Experience) was a hint to content creators about the risks associated with using AI.

Examples of SERP Features, Quality Signals, and Ranking Signals That Inherently Exclude AI Content

Google’s documentation has long highlighted qualities important for content, essentially ruling out purely AI-generated content. These include:


    • Experience: Requiring published reviews to be hands-on, emphasizing human authors in Google News SERPs, and introducing Google Perspectives to spotlight human-authored hidden gems.

    • Authorship and Expertise: Highlighting the need for clear sourcing, evidence of expertise, and detailed background information on authors.

    • Content Quality: Demanding originality and insightful analysis that goes beyond the obvious.

These standards align with Google’s efforts to prioritize content that demonstrates first-hand expertise and offers unique, valuable insights—qualities difficult for AI to replicate.

AI Can Still Be Used For Content Creation

Despite the challenges, there’s a way to use AI that results in high-quality, people-first content. The key lies in leveraging human insight and experience as a foundation for AI-generated content. This approach ensures the content’s insightfulness, regardless of whether it was penned by a human or AI.

How To Create Review Content With AI

Creating high-quality review content with AI involves integrating human experiences with AI capabilities. For instance, product reviews can be scaled by using a checklist of key data points based on hands-on experience. The AI can then use this data to craft comprehensive reviews.

How To Write Any Content With AI

A practical approach to content creation involves dictating a rough outline of the required content and then refining it through AI. This method leverages AI as a tool to polish and structure human insights into professional documents.

AI Amplifies Human Input

Thinking of AI as a ghostwriter that refines human input into polished content can be a powerful way to create engaging and authoritative articles. The essential elements of Experience, Expertise, Authoritativeness, and Trustworthiness must originate from human input, which AI can then enhance to produce high-quality content.

Reconsidering AI in Content Creation

With the March 2024 core algorithm update penalizing many sites for their AI-generated content, it’s clear that the SEO community must rethink how AI is utilized in content creation. Integrating AI into the content generation workflow in a way that prioritizes human expertise and insight is crucial for aligning with Google’s evolving standards.

In the wake of this algorithm update, the industry is at a crossroads. It’s now more important than ever to explore innovative ways to meld AI’s capabilities with the irreplaceable value of human experience and expertise in content creation.


The relationship between Google’s algorithm and AI content is complex but not irreconcilable. With a focus on quality, originality, and user experience, AI-generated content can indeed find favour with Google, carving out its rightful place in the SEO domain.


Can AI-generated content rank well in Google?

Yes, when crafted with a focus on quality, originality, and user experience, AI content can perform well in Google’s search results.

What are the biggest challenges of AI content in SEO?

The primary challenges include ensuring content originality, maintaining high quality, and aligning with SEO best practices.

How can I ensure my AI content is original?

Utilizing AI in a way that fosters creativity and adds unique value, rather than merely regurgitating existing information, can enhance originality.

Will Google’s algorithm ever favour AI-generated content?

As AI technology evolves and its capacity for producing high-quality, original content improves, it’s plausible that Google’s algorithm will view AI-generated content more favourably.

What are the best practices for optimizing AI content for SEO?

Key practices include:


    • Focusing on keyword optimization.

    • Enhancing readability and user engagement.

    • Ensuring that all technical SEO bases are covered.

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